Google isn't up to the task when it comes to serious research, and though your patrons and students have heard of the "invisible," or "deep" Web, they have no idea how to tap into it. With this book you get expert teaching tips and scripts for informal instruction, plus model activities and assignments for the classroom.
In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.