Fire Service Reputation Management
“Like every other profession, we in the fire service suffer the embarrassment and damage to our hard earned reputation because of the very few who choose to break the law or rules. While that may be unfair; it is our reality in today’s world of instant, mass communication. The Fire Service Reputation management White Paper clearly identifies these individuals and behaviors in a clear and cogent manner, articulates some excellent solutions, and clamors for a Code of Ethics as the next logical step for our profession. We may never have the opportunity again, and I urge all fire service leaders to develop, establish, disseminate, abide and enforce a Fire Service Code of Ethics.”
Kevin Cochran, United States Fire Administrator
