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This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.
Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.
Rymes focuses on communicative repertoires, particularly as they develop in participatory multilingual situations (e.g., bargaining in an Indian marketplace, communicating in a multilingual classroom, editing Wikipedia entries), leading to increasingly diverse linguistic forms and interactions.
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
Overall, Popular Media and the American Revolution demonstrates how the story and characters of the Revolution have been adjusted, adapted, and co-opted by popular media over the years, fostering a cultural identity whose founding narrative was sculpted, ultimately, in revolution.