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An organization best known for its public opinion polls, the results of which are often referenced by the media. Polls are both national and international in scope, and are used to identify opinion trends over time.
From the NAA website, this page provides quick access to facts and statistics that define the changing newspaper industry. Also aggregates reports either produced or commissioned by NAA in the areas of Advertising, Audience, and Circulation.
A nonprofit, nonpartisan resource on the use and abuse of science and statistics in the media. An affiliate of George Mason University since 2004, STATS' goals are to correct scientific misinformation in the media and in public policy resulting from bad science, politics, or a simple lack of information or knowledge; and to act as a resource for journalists and policy makers on major scientific issues and controversies.